Why this display fridge earns its place
The CX781 is True's upright single-door merchandiser — a glass-door display fridge that turns chilled stock into a self-selling shopfront. Finished in black, it stands as a single upright column 1998 mm tall with a full-height glass door and four adjustable shelves inside. Customers see the whole display and pick their own, making it the standard workhorse format for chilled drinks, packaged food-to-go and impulse lines at the point of sale.
A merchandiser earns its keep on visibility. A clear glass door keeps every shelf on show, and the door pulls shut to hold temperature between customers rather than leaving stock open to the room. The CX781 holds a steady -1 to +5 °C — a chiller range suitable for fresh sandwiches, pre-pack deli lines and canned drinks — while the extra-bright LED lighting True specifies makes every item readable at a glance. True is a long-established name in glass-door refrigeration, and this cabinet is energy class B — more efficient than typical display fridges — with annual consumption of just 1134 kWh.
As a single-door upright it takes a modest footprint (686 mm wide, 759 mm deep) against a wall or in a run of cabinets, but plan the door swing and delivery route, and measure your space against the cabinet, before it arrives. At 128 kg, it is manageable to position. The black exterior suits a front-of-house or retail setting, and True backs it with a 7-year parts and labour warranty. Craven Cooling can advise on siting and access.
