The other King’s Lynn
fridge company.

Here’s a pub-quiz fact: Britain’s two great refrigeration names are both made in King’s Lynn, Norfolk. Foster since 1968, and Williams since 1980 — two factories, one town, and between them most of the serious cold in Britain’s professional kitchens.

Williams sits inside AFE Group under Ali Group — the same family as Falcon’s cooking equipment, which matters if you like your suppliers consolidated and your parts bins deep. The build philosophy matches the £4,047 catalogue median: stainless cabinets and counters engineered for the long shift, not the low sticker.

What the catalogue reveals is range breadth nobody expects: the Gem multidecks that front premium food-to-go, reach-in blast chillers, bakery retarder-provers that run to £11,500 — and a full Medi+ pharmacy line, because when the contents are vaccines rather than sandwiches, the spec sheet stops being negotiable. A brand trusted at that level tells you something about the sandwich fridges too.

Williams runs from £1,013.64 + VAT to £11,504.39 + VAT, with a £4,047.28 + VAT median. All + VAT.

The dealer’s view — where we reach for Williams first, and where we honestly don’t.

The Dealer’s Five — the questions we answer before any brand earns counter space.