The finished counter and display refrigeration run at The Crazy Baker & Co, Swansea city centre
Swansea city centre · New store fit-out · Case study

Built for the
opening-day rush.

A brand-new bakery in an awkward-shaped unit, on a tight deadline, in the middle of Swansea city centre — display refrigeration built to give customers the wow factor, and a back-of-house built to keep up with them.

0Pieces of new kit installed
0Tefcold units, front & back
0Ovens for the rush
01

The job

The Crazy Baker & Co needed a brand-new store built from scratch in the heart of Swansea city centre. The unit itself was an awkward shape, so the layout had to be planned carefully to make the space work efficiently for both staff and customers.

The owner had a clear vision for the store, but it took several site visits and multiple layout options — plans, drawings and equipment choices worked through together — to land on the final design, all while working to tight deadlines with the store needing to be ready for opening day.

The empty unit at The Crazy Baker & Co before the fit-out began, bare walls and floor
The awkward-shaped unit, before. An empty shell in the middle of Swansea city centre — the starting point for the whole layout.
02

The challenge

A new store, an odd-shaped space, and a fixed opening day — every decision on this job had to work around the other two.

An awkward-shaped unit

The shape of the unit meant the layout needed careful planning to make the space work for both staff and customers. Several site visits and layout options were worked through with the owner before the final design was agreed.

A tight deadline

The project was working to tight deadlines, with the store needing to be completed and ready for opening day.

A city centre location

Being in a busy part of Swansea city centre, deliveries, access and installation work all had to be carefully planned to reduce disruption and keep the project moving.

03

The solution

Craven Cooling worked closely with the owner through the planning stage to design the most efficient layout for the store — split front-of-house and back-of-house, each built around what it needed to do.

The front-of-house service counter at The Crazy Baker & Co, with menu boards above and the coffee station, ovens, prep fridge and ice machine set up behind the counter
Front-of-house — the service counter laid out with the coffee station, ovens, prep fridge and ice machine all within reach behind it, so staff keep orders moving during the rush.
The back room prep and cooking area at The Crazy Baker & Co
Back-of-house — equipment positioned for prep, cooking, storage and service, built to keep the team moving during the rush.
Wide shot of the finished front-of-house counter and display fridges at The Crazy Baker & Co
The showpiece

The wow factor.

The front-of-house display area was designed to create a strong visual impact — that “wow factor” the moment a customer walks in.

The display refrigeration was positioned to showcase products clearly, improve customer flow, and help drive impulse sales — the first thing every customer sees on a busy Swansea high street.

The Crazy Baker & Co branded sign on the wood-slat feature wall
The Crazy Baker & Co, up on the feature wall.
Pastries and cakes in the front display fridge at The Crazy Baker & Co
Product on display — exactly where it needed to be.
04

Before / after

From a bare shell to a bakery built for a Swansea city centre queue. Drag the line.

Before: the empty unit mid strip-out, bare mural wall and materials on the floor
After: the finished bakery — the full front-of-house counter, display refrigeration and drinks fridge, ready for opening day
Before After
A new store, fitted out with 0 pieces of new kit, front to back

From an awkward-shaped empty unit to a fully working bakery-café — display, prep, cooking and storage, planned around one thing: keeping the counter moving on a busy Swansea high street.

05

The kit

The full equipment package, supplied and delivered for opening day.

Tefcold upright display fridgeFront-of-house display
Tefcold LPD1700F display fridgeFront-of-house display
Tefcold LPD900F display fridgeFront-of-house display
Tefcold UPD400 display fridgeFront-of-house display
Tefcold upright G-Line fridgeBack-of-house storage
Triple door prep fridgeBack-of-house prep
King Edward jacket potato ovenBack-of-house cooking
Blue Seal ovenBack-of-house cooking
Lincat Cibo high-speed ovenBack-of-house cooking
Sharp commercial microwaveBack-of-house service
Polar countertop ice machineBack-of-house / drinks
The Polar countertop ice machine plumbed in behind the counter
The Polar ice machine, plumbed in and ready.
The King Edward jacket potato oven, lit and ready for service
The King Edward jacket potato oven, fired up.
The Lincat Cibo high-speed oven and turbofan set up in the back room
The Lincat Cibo high-speed oven, set and wired in.
A Tefcold upright storage fridge in the back room
One of the Tefcold uprights, holding stock in the back room.
The stainless steel prep fridge built into the back-of-house counter run
The prep fridge, built into the back-of-house run.
The Crazy Baker & Co shopfront, open on a busy Swansea city centre street
The Crazy Baker & Co — open, on a busy Swansea city centre street.
The front-of-house display area was designed to give customers that “wow factor” the moment they walked in.
The Crazy Baker & Co · Swansea city centre

Job and photography: Kyle Craven, Craven Cooling

New store opening? We’ll help you land it.

Layout planning, full equipment supply, and installation timed around your opening day — we’ve done it in the middle of a city centre, we can do it for you.